You want to set yourself apart from the competitors as a business owner. However, with so much information available online, you may be unsure where to begin. As a result, we’ve compiled a list of 9 simple small company marketing techniques for small business.
Not every company can afford to spend a lot of money on sponsored advertising. This inspired us to create a list of small business marketing ideas that any business may implement, regardless of how much money they have set aside for marketing.
Table of Contents
1. Correct Your Search Listings
On desktop, searches for “near me” are increasing at an exponential rate every year. They’ll become much more crucial when voice search becomes more popular with an estimated 22% of voice searches becoming dependent on location.
Claiming your Google My Business profile is a good idea if you haven’t already. This is your most visible listing, since it will appear whenever someone searches for your company.
Do you want to start repairing your listings right away?
2. Submit Requests for Business Testimonials
Customers rely on customer reviews. It’s preferable if you have a lot of reviews. That’s why it’s crucial to ask your consumers for feedback. This is the type of social evidence that your clients will believe.
It’s also wise to send review requests either via a text message or email to increase your business results. The consumer will appreciate how simple the procedure is. They don’t need to waste time searching for your business. They only need to click the link and leave a review.
3. React Promptly to Customer Feedback
Many business owners do not reply to negative evaluations. That’s a careless mistake. According to the Harvard Business School’s research, responding to customer evaluations results in a higher overall star rating.
Responding to reviews, on the other hand, provides a number of advantages. Most importantly; more than anything else., it helps in increasing consumer loyalty. A simple “Thank you, we hope to see you soon!” will assist your customers in forming a positive connection to your business and encourage them to return at a later date.
In addition, replying to negative reviews might help your company rank better in search results. Responding to reviews improves your SEO, according to Google. It’s also a good idea to get a business phone number.
4. Make Webchat a Part of Your Website
Businesses can benefit from using live webchat. Live Webchat is a lot more convenient than other traditional ways of communication, such as telephone and email.
Many people today prefer to avoid calling whenever possible, and emails are frequently disregarded. Live Webchat combines the best of both worlds: consumer convenience and a high likelihood of receiving an answer to their query in the quickest time possible.
You may be wondering if it’s worth the effort to add live webchat to a small business’s website.
Not all bsinesses have the resources to have a workforce ready to respond to client interactions. Fortunately you dont need a staff team to function as a successful business.
When a consumer asks a question via chat, an automatic message will be sent to them. When you get a moment, you’ll be able to react from your smartphone. It’s a simple technique to increase the number of website visitors who become clients.
5. Customers Favor Texts
There are still lots of customers out there that will still dismiss advertising content in their email inboxes, but a lot of them still prefer messaging. The open rate data for text messages is a huge 98%.
Whether your business is seeking to promote a deal, get some customer feedback, or send an appointment reminder, text messaging may be the appropriate solution. Just be sure to include a compelling CTA to encourage the consumer to do the desired action.
6. Maintain a Social Media Presence
Make sure you’re remaining active on social media, even if you already have a Facebook profile page.
In today’s business world customers expect most businesses to be active on social media such as Facebook, Twitter and Instagram mainly.
It’s no surprise that organic posts on Facebook have a poor reach, this is due to them wanting you to pay for higher promotion through their advertising options, but people still expect businesses to post on social media on a frequent basis.
Positive evaluations have shown to be a low-effort strategy to contact customers. After all, no one can sell your company like your customers can.
7. Improve your PPC Campaigns Effectiveness
Another place where social proof might benefit your business is with sponsored Google advertisements.
Consider Google seller ratings if you’re already using and implementing these advertisements. You can use these seller ratings to show your businesses total star rating in your adverts.
According to Google by adding seller ratings to your advertising, raises clickthrough rate by a whopping 17%.
Of course, there are some conditions that must be met in order to use Google seller ratings. The overall requirements are:
• At least 100 reviews in the previous 12 months in the country where your adverts are appearing.
• At least a 3.5-star rating overall
8. Enhance the Customer Experience
Last but not least, take some measures to enhance your customer service. Its important to remember that a satisfied customer is more likely to tell their friends and family about your business.
Take the time to go through customer feedback and identify areas that could possibly be improved is required to produce more satisfied customers in the future.
Observing and monitoring your business competitors might also help you identify areas for improvement.
Perhaps your competition provides excellent customer service, as seen by client reviews. Paying attention to these reviews might help you figure out how to better your own company.
How Automation Helps Your Business?
Implementing marketing strategies within your business one by one can be a time-consuming process that will take your time away from other areas of your business that require your attention.
For instance, when it comes to your business reviews you can manage all of your listings and reviews in one place.
Going back and forth between different website to edit your listings and checkup on customer feedback requires a lot of effort on your part.
Finding a platform that you can combine them under one roof will save time and effort for you so you can focus that saved time elsewhere in your business.
Another example of automation is; let’s say you spend one hour each day of the working week creating social media posts to share out each day, that’s 5 hours each week, 20 hours per month that’s a lot when you think about it.
Why not cut that time in half create them in bulk and use a scheduling tool to share out your posts for the week? Automation is an endless opportunity you just need to find the right solution for the task.
What are the 5 Ps of Marketing?
The 5 Ps of marketing are great for helping you determine the best strategy for your business.
They focus you to think about how your business can change and improve to help meet the needs and demands of the businesses target market. They also in adding value and helping to differentiate products and services from competitors.
The 5 areas are:
- People – Your customers and staff member.
- Place – How you service your customers.
- Product/service – Your offerings, service, quality, branding.
- Price – How you set your prices, position in the market.
- Promotion – How you promote to the target market.
Ways to gain new clients?
Every business owner is looking to attract and gain new customers and here are 10 proven methods of doing so:
- Asking current customers for referrals
- Discounts and incentives
- Having a good website
- Set up a newsletter
- Star a blog
- Use social media
- Become an authority in your area of expertise
- Team up with other businesses
- Ask customers for an online review
Powerful and persuasive words to attract customers
Words are powerful even the simplest of them can attract a new customer.
For instance – You could say –“You get for a limited time only a hassle free exclusive product/service with a guaranteed 50% off because we careabout you our customers.
What are the best ways to promote your business?
Regardless of whether you have an existing business or your launching a new business, having a strong online presence is vital for business success.
Being online is more important than ever if you want to succeed in business and here are 10 areas to focus on:
- Do research and understand your audience.
- Emphasize your value proposition.
- Remain focused on goals and objectives.
- Double-down on what is working.
- Don’t neglect your existing customers.
- Word of mouth and ask for refferals
- Always be looking to build brand awareness
- Use social media marketing to your advantage.
- Engage with customers.
- Own your online presence and have a good website.