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Blogs form part of a new era of internet growth and can hopefully become an integral part of your marketing and PR strategy. Read this guide about the Pros and Cons of Blogging for Your Business. The word blog is essentially derived from "weblog", which means a web page that provides comments and news about a selected topic. Blogging is part of a new era of Internet growth and is rapidly becoming an integral part of all marketing and public relations strategies. There are blogs out there on just about any topic. An advanced blog is updated regularly, like an online magazine, and has the potential to retain a loyal following of readers. Why Do You Need a Blog For Your Business Website? As a small business, having a blog related to your topic can give you a level of visibility that even the most ambitious business plan can't achieve. By posting to your blog regularly with strategically placed keywords, it won't be long before the search engines take over and improve your SEO position. In addition to displaying your business in search engines naturally for free, you can also prove that you have become an online specialist in your field, connect with your peers, and stay ahead of the curve and new arising developments. Your blog can become a personal magazine, attracting a community of loyal readers. You don’t have to be a professional writer; just write what you think is key in an enthusiastic and interesting way. If you would like to learn how to write better blog posts that rank well, then this article is sure to help as it's written by Andrew Marriott, the owner and founder of The Logo Creative who runs a very successful design blog. Business Blogging Benefits Blogs keep readers updated and educated about the industry they are interested in: By looking for cutting-edge and exciting stories for your blog, you can start talking to all the important people in your industry and learning more about your market. You will become an industry expert with a loyal fan base: By sharing your opinions and perspectives on topics relevant to your industry, reporting on trends, etc., you will ultimately position yourself as an expert in your field. You will discover new marketing channels. When you start to write about your passion, it's hard to believe how many doors open and new perspectives are seen. You become a pro at finding opportunities. You can save money on search engine optimisation: Using the correct techniques, you can improve your organic search engine rankings. Your articles then become very valuable as part of your marketing campaign. When you write about customers or people in your industry they become more loyal: You can use the blog to write articles about your customers’ business and how to help them. When you expose them to your audience, they will love you for it. Blogs can give you an advantage over the competition. If you can enter the field with a group of loyal blog readers, you are more likely to find yourself influential; someone worth listening to. A blog can give you an advantage over the competition: If you can enter the field with a group of loyal blog readers, you are more likely to find yourself becoming influential to your readers; someone worth listening to. What Are The Downsides to Business Blogging? Like everything else, blogging is not a quick fix, it is a long-term strategy and it is very effective in this regard. It takes time, it takes patience. Like everything, the more you invest, the more you get, simply put, it means submitting interesting articles to your blog regularly. If you don't think what you're going to say is interesting, blogging may not be for you. Writing and researching a blog post can be a time-consuming task. When running your own business, you already have a lot to consider, so you may find that no matter how much free time you have, you need to include blogging. If you can build a good number of readers, then your time is worth it. Revenue Opportunities From Blogging Let's bring it back up a notch to end the article on a positive note. we personally don't believe there are any downsides to blogging for our business, it all boils down to time, commitment and patience. Becoming a dedicated blogger can open doors to making some money from your blog. There are various ways to make revenue with a blog. In our opinion it's one of the most attractive elements to blogging, here's why. If you love what you do why shouldn't you make money doing it! By putting in the time to create a loyal fanbase and audience of readers, you can make money from your blog. Blogging has changed over the years. Dramatically. There are many different long-term pro blogs in the blogosphere that have continued to innovate and adapt to the times. Why can't you also become one of them? The answer is you can!Common ways to make money with blogging: Display advertisements Affiliate marketingEmail marketingOnline Course Digital productseBooksSponsored postsAdvertorials Conclusion From a practical point of view, blogging makes sense. With hard work and consistency, you can build credibility, improve website search engine rankings, increase website traffic, and build relationships with potential and existing buyers, and other people within your industry. No small business should miss the opportunity to enrich its website by adding valuable content. Business blogging isn’t going anywhere anytime soon. So, what are you waiting for? Weigh the pros and cons of starting a blog for your business. You don’t have to start out big; just start and keep going! Write For Mazzine™ We hope this article has cleared up the Pros and Cons of Blogging for Your Business, and helped you understand its benefits. Interested in writing for Mazzine™? We would love to hear from you! – Join our community of writers from around the world. – Check out the guidelines on the Write for us. page.