Running a business today means dividing resources between the online and offline world. . In this article, we look at Simple Ways You Can Organically Grow Your Business Online Today.
Because the Internet has become an integral part of our daily lives. Any business that is not actively developing its business, both online and for personal purposes, can seriously undermine its long-term potential.
Growing your business online means taking advantage of the important opportunities that digital marketing offers. Better yet, there are ways to grow your business organically online with strategies that can enhance your brand’s visibility and drive long-term results. Methods that can help your snowball grow into something bigger.
Meanwhile, barriers to cost and difficulty in entering the world of online commerce are lower than ever.
Clutch’s data shows that 64% of small businesses now have a website, and of course the largest businesses will have surely expanded their business online years ago.
Mobile websites also play a role as almost 2/5 online transactions are now done on mobile devices.
As desktop and mobile traffic continue to balance their influence, and as social web traffic evolves, both channels will continue to become the new normal route for online businesses to grow organically.
Strategies for expanding your online business will help you capitalize on this critical segment of buyers.
Think With Google has compiled data showing that 47% of global purchases are made online today, with retail sales of $3.5 billion in the US in 2019.
That’s not all, according to BrightEdge, more than 40% of sales come from organic traffic.
Capturing some revenue potential means leveraging both broad and specific digital marketing strategies.
The most popular go-to strategies include search engine optimization, paid online advertising, social networking, email outreach, and more.
To grow a business organically, there are a number of best practices and some that can be the most profitable in the long run.
But it’s also true that “pay-for” strategies, despite the actual involvement required, also have long-term organic side effects.
Let’s see how:
Table of Contents
Organic Methods for Business Growth Online
Search Engine Optimisation (SEO)
Search optimization is always the best way to grow reliably. Businesses all over the web generally agree that good SEO delivers the best long-term results. Its big advantage is that it is relatively cheap compared to paid marketing, but if done right, it can continue to drive traffic for months or years to come.
According to Think With Google shows that 49% of buyers use Google to find new products and items. .
This is key when it comes to growing your online business organically, because by its very definition, SEO is all about organic results.
When designing your website, the focus when it comes to SEO is to design a website that is algorithm and user friendly, this enables your website and business to grow its online presence naturally.
However, SEO is quite complicated, and many companies choose to try it on their own, while others hire professionals to manage their search optimization.
Search engine ranking factors, such as:
- Page Metadata
- Keyword Presence
- Content Quality
- Website Structure
- Mobile Device Compatibility
- Page Loading Speed
Plus hundreds of other ranking factors, meaning that good SEO can take months. It also takes some time before these results start to show.
But it is still one of the most effective ways to grow your business online. In fact, for organically growing businesses, SEO is still the preferred method for most companies, and it can easily achieve the highest return on investment.
Statista research shows that 32% of global marketers claim that SEO provides the highest return on investment. More than a third said it still provides them with an “average rate of return on investment.”
Expand Your Business Online Through Content Marketing
Content creation and optimisation is so important that it guarantees its own category of marketing.
The truth is that content marketing and SEO are closely related. Content marketing focuses on planning and creating useful, high-value content to better meet the needs of target audiences when shopping online.
The idea behind “organic” traffic is that a particular type of good content can naturally guide visitors to find that type.
By generating content that matches what people are already interested in, you can increase traffic to your site and grow organically to your business success.
Creating authoritative, high-value content can also help optimize searches, giving you the opportunity to target keywords and topics that are important to your brand.
Search engine optimization allows you to combine target keywords on your website and generate EAT content for Google searches at once.
This means creating content that meets the needs of visitors through well-researched and high-value content, making your company an expert, authoritative and trustworthy person.
When Google updated its search quality rating guidelines in 2019, it showed that user experience and quality content are more important than ever.
Google also told marketers that high-quality website content is very important to SEO performance and is indeed very important to the organic growth of the entire business.
Here’s how to build a content marketing strategy to grow your online business:
- Create authoritative content that solves audience pain points. Especially for the homepage and top page of your website. Because these pages best represent your online business, you want your content to focus on the true end goal of your visitors. Think about what they are ultimately looking for and how your content can help guide them there.
- Enhance your site with helpful blog content! Blogging is a great way to generate inbound traffic and earn new traffic based on topics that people are already interested in. Understand the topics and keywords your audience is looking for and create content to meet their interests – this is another area where good SEO and search-based keyword research can have a huge impact on your customers. long term performance.
- Google’s EAT content (or expert, authoritative, and trustworthy content) is another way for companies to grow organically. In recent years, Google has publicly hinted that user experience and the need for better websites have become more and more important. Making content with proven authority, experience and reliability can not only prove your value to readers, but also help your SEO!
Combined with search keyword optimisation, content focused on the searcher’s intent can be used to extend traffic to include the searcher looking for products, services, and requirements.
Good content meets these requirements, and good search engine optimizations help extend your online visibility and grow organically in your business.
Inbound marketing is a method that, broadly speaking, means combining the two previous strategies: search engine optimization and content creation.
In simple terms, inbound marketing is the creation of content that naturally attracts customers based on their existing interests.
The main focus should be making your content valuable to your target audience, if it’s valuable they will keep coming back and the content will keep attracting new visitors to your website.
Inbound marketing and SEO are still closely linked. Without a good search engine presence and visibility of your content, it won’t work.
In 2018, only 45% of marketers believed that content marketing was related to all the other parts of their business, but a year later, this number increased to 89%! For many people, content writing and search engine optimization are the two most important channels in their business.
This means that good content that is naturally engaging is more likely to be shared; as your content is shared, it helps expand your domain’s link neighbourhood (which refers to the sites that you link to on your site, and sites that link to your site. If these links are good it can improve SEO over time.
Because premium content and search engine optimization provide such a reliable return on investment, they have become the two best ways to expand online business easily and naturally. In order to grow your business online and organically, it is important to understand how these two strategies depend on each other.
Growing Your Brick and Mortar Business
Doing business online is also an important way to expand local performance. Many business owners find that their business is in a dilemma between the physical traffic of the physical store and the online traffic of the website.
However, growing your business organically through proven strategies like search engine optimization, content optimization, and social media means that both parts of your business can grow together.
Businesses with a Google My Business account connect their physical businesses with search engines in Google Search and Google Maps.
This can help increase visibility by putting your business at the forefront of local search queries and encouraging people who like to shop in stores to provide e-commerce-based results.
Google data shows that 76% of people who perform local searches on their mobile phones will visit a physical store within 24 hours, and 28% of searches will result in purchases. In fact, this number has increased even more in a week and 88% of people will continue to visit local physical stores after starting their online journey.
With all the available data out there on the internet, it’s a fact that web search is the way people find things now.
Business owners and brands seeking to grow their business organically online can use good search engine optimisation and good content as the basis for other marketing areas.
How Can Paid Advertising Help You Grow Your Online Business?
Another way to grow your business requires taking advantage of the extra growth you can find in non-organic methods.
Although disruptive marketing such as search engine pay-per-click (PPC) and paid social media advertising are not as user-friendly as other marketing strategies, they still represent a valuable way to expand your business online.
In fact, paid search advertising may have the side effects of helping your existing SEO.
Research shows that Internet users who see search ads are more likely to click on organic links. In fact, increasing the visibility of your business in various channels makes it more likely that search engines will choose you in any of these channels.
You can also use PPC campaigns to help inform your SEO strategy by testing the results and traffic of various advertising keywords.
Companies can learn from their search performance and interest in paid ad campaigns and discover which keywords perform best; because PPC results occur much faster than search activities, they can use this information to grow their business organically in the long term .
Over time, these two strategies can together lead to better brand awareness, remarketing opportunities, more return visits, and higher customer loyalty.
In addition, this means that over time, your domain is more likely to collect backlinks, which means that your SEO performance will continue to improve.
Marketing Your Business on Social Media
We’re now going to cover what may be the most important new channel in digital marketing. In recent years, social media platforms have become the key to online growth and overall brand success for many companies around the world.
Companies and brands have realised the value of social media platforms, and they are now pursuing new strategies for the organic growth of their online businesses.
Social media is linked to the overall inbound strategy methods. Brands that can leverage their existing audiences and customer bases can also find new customers by curating social media content that naturally attracts new traffic.
Additionally, a social media presence can help encourage backlink growth, helping you grow your online business organically with better search authority.
Microsoft’s Bing even uses social as a ranking factor, which means social media strategies can help you grow your online business across multiple channels at once.
The same is true for paid advertising on social media, which can expand the business and get some of the same benefits as search PPC.
Statista now claims that the number of social media impressions has increased by 20% year-on-year, which means that social media content and social media advertising continue to lower the barriers to online business growth.
User Experience for Conversion Rate Optimization (CRO)
To help you grow your online business and grow your business organically, it’s better to think about how people get to your website. Think about how people navigate the buying funnel and how your website can affect the user experience.
In fact, reducing the barrier to conversion for your website visitors is an important part of online marketing that can make it easier for them to find what they need and click on pages designed for conversion.
Ultimately, conversion rate optimisation is all about increasing the number of website visitors who reach a goal on your website: filling out forms, buying products, signing up for a mailing list, getting a quotes, etc.
For example, the easier it is for someone to browse your website, the easier it is for them to find what they need.
The easier it is for people to navigate the shopping cart and checkout, the more likely they are to do so. The more mobile your website is, the more likely it is for mobile shoppers to interact with your business.
In fact, many of the above marketing strategies are also related to user experience and conversion rate optimization. This means that they are essential to help you grow your business online.
CROs can reduce these barriers and increase conversion value from existing traffic. After all, gaining traffic and persuading them to buy or hire from you are two different things.
Other important marketing strategies have played a role in this area. Example: Search engine optimisation is all about making your website as optimised as possible for search engine algorithms, but the truth is that Google and Bing rank websites mainly based on their UX and usability. Site structure, page load speed, navbar design, header/footer design, intrusive ads, etc. – all of these play the role of SEO ranking factors.!
Plus, a good content marketing strategy inherently depends on what content is best designed to get your customers where they want to go.
Additionally, Google recently announced changes to its algorithm to put more emphasis on user experience.
They now plan to incorporate three key user experience metrics (or “Core Web Vitals”) into their core ranking algorithm, which means UX and CRO are closely tied to a good SEO strategy.
Pages will now be ranked based on how long the main content takes to load, how long before a user can interact with the page, and the amount of movement of the page while loading.
Businesses that focus on SEO efforts to increase traffic and those that can monitor their SEO will be able to grow their business organically through a higher conversion rate.
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