I’ve had blog posts reach hundreds of thousands of people and earn thousands in revenue. Some of our articles to this day are used by Oxford and Cambridge University as part of their learning modules. In this article we share some tips on How to Write Better Blog Posts That Rank Well.
It all sounds great when you can say your blog posts and content gets good traffic in search engines like google, earns you reoccurring revenue and used by some of the top universities in the world as a learning resource. But!
A lot of hard work, dedication, and patience was required, it’s not easy creating content and you need to be dedicated and in it for the long haul.
Here’s the thing, when you eventually see your content doing well it’s such a great feeling!
What’s the key to creating good content, and How Do You Write Better Blog Posts That Rank Well?
Let’s take a look at some, copywriting and content marketing fundamentals.
Grab a beverage, also bookmark this article and enjoy reading.
We share some copywriting tips to help you write a better blog post that ranks well.
1. Keep Readers Who Skim Your Content Hooked
Some people will read the text under each paragraph in your blog post post. Some people will skim right over them and just digest the first line or two.
Creating content for both these readers to maximise shared ability.
2. Use Bucket Brigade in Your Content Writing
Use what… you say?
Let me explain what a Bucket Brigade for Content Writing is. A bucket brigade is a bridge phrase which is most often used by copywriters. By bridge phrase, I mean a phrase that encourages the reader to keep on reading.
- For example:
- Hear me out.
- Here’s the thing
- But that’s not all
- You might be thinking
You’re probably wondering
All of these sentences lower people into wanting to read more of your blog post.
Why? Why because he’s the thing:
Did you see what I did there?
It keeps the reader engaged with your content, and they will want to scroll further down to continue reading more of your blog post.
3. Build Up Pain Early on
You have to convince the reader why they should read your blog post and while the headline likely lowered them in it’s it’s your job to make sure the reader stays reading your blog post.
The first paragraph should describe the pain you’re going to solve and establish credibility, also known as the answer paragraph where you quickly outline with the answer to their question, but also go into detail and provide additional information that makes the reader want to read the full blog post.
4. Don’t Be So Bland With Your Words.
This is quite tricky to get over as it’s easy to always water down your opinion/ perspective. You need to get out of doing this, so stop immediately.
Embrace power words in your headlines and paragraphs. Avoid using passive voice and strive to maintain authority in every paragraph you write.
5. Mix Up Your Content Quotes
This one isn’t really a copywriting tactic but it’s important to mix up your content. Don’t just
talk to the reader one to one – embrace third-party quotes stories data and antidotes.
This helps build credibility and even relationships with your readers.
6. Avoid Large Blocks of Text
The amount of articles and blog posts I read I still see large blocks of text which really annoy me and make me stop reading the article.
It’s quite a turn off and I’m sure most of you will agree. It really does make content hard to scan even if you are someone who writes the full blog post. To put it simply it’s just ugly to look at!
Paragraphs or awesome, but sentences are a whole lot better.
Don’t be afraid to throw your high school textbook around, how to format and structure the correct paragraph out the window.
Break things up with sentences it’s easier on the readers eyes.
7. Incorporate Personality
Don’t shy away from your own style, after all it’s you who is writing the blog post.
If you avoid including any type of human Element into your copy, the article or blog post will sound just like everyone else.
Take the time to learn what makes your voice unique and include it in your copywriting, this will make your blog post unique to your blog and encourage to your readers to come back to read more of your blog posts and articles.
8. Embrace Bullet Points and Subsections
We have already established that people want content that is easily scan able and easy to digest. Bullet points and subsections are great to use for this.
- People want easy to follow content
- Bullets help make connections
- They’re also easy on the eyes
- They help your content become scan able and easy to digest
9. Break The Fourth Wall
In the same way Hollywood lights to break the fourth wall in movies and TV shows you can do the same in your blog post.
I can even do it right now as you read this blog post:
Look at your thumb it’s likely hovering over my words right now so why not share this article and provide value you to your followers as it may help them out.
Choice is yours.
10. Make Them Feel Something
This is one of my personal favorites for creating good content, I’m always wanting the reader to feel something positive.
Firstly I want the reader to enjoy my blog post, but also feel like they have taken value away from it by learning something new, or they are motivated to do something based on what they have just learnt.
When a reader has finished reading a blog post, you want them to feel:
The reader needs to feel something positive as that’s what providing value is all about.
Also a nice call-to-action often does the trick. It’s all about sharing value!
11. Care About The Reader, You Have To Add Value!
You after the last section this shouldn’t NEED to be said but it deserves its own section.
You HAVE to add value to your blog posts and articles.
Create content that helps people, create content that inspires them to think differently, Create content that solves problems, Create content that educates, engages and entertains.
Whenever you create a piece of content whether it be an article, case study, blog post or social media post you need to be thinking of the value you it gives the reader.
- How does it make them feel?
- What can they take away from it?
- Will they want to come back and read more of your content?
We hope this article has helped in answering the question about How to Write Better Blog Posts That Rank Well.
As a business owner it’s important to start viewing every piece of your content, such as blog posts, articles, videos, podcasts and even tweets and instagram posts like an investment in to business.
These are assets and investments in your business, and they should be expected to deliver some type of return back into your business to allow you to continue to do what you do.
I hope you have enjoyed this blog post about … I hope it will help you in creating better content that provides value to your readers.
Be sure to check out our other content.
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Andrew Marriott is the owner and founder of The Logo Creative, an award-winning strategic logo & brand identity design studio. They also run a popular award-winning blog for creative individuals.