Your brand name is essential. Other than letting people know that your company exists, it also allows people to discover who you are and what your brand stands for. There are several ideas that a brand name can suggest, based on what you intend it to be. For instance, you might want it to be bold and quirky, simple and cute, smart and edgy and the like.
Hence, selecting a brand name and having the logo made is not an easy task. You need both your creative and analytical skills.
Are you planning to start your own business? If yes, then selecting a brand name is essential. Here’s how you should go about it:
Understand Your Purpose
It means to know what you are here to do. Is your service something unique? Do you wish to cater only to a niche audience? You need to delve deep on these questions.
Once you have answers to these questions, you can form your brand name. Here you also need to keep in mind the tone and feel you want to reflect in your logo as well.
Today, there are great resources online and also books such as Brand New Name by Jeremey Miller that help companies create their brand names, and survive excellently in today’s competitive market.
Know That Simplicity is Strong
When you are brainstorming for a brand name, it’s always best to keep it simple. The idea is to create a strong and lasting impact in the minds of the people with your brand name. This can be done with a simple and reliable brand name. Keeping a one to three-word name is good. That way your customers will find it easy to connect and recall as well. Choose a word that defines your company motto, product, and your brand philosophy as well.
Opt-in for a Descriptive Brand Name
When you opt-in for a descriptive brand name, it draws the image of your brand vividly for your customers. For instance, if you want to offer natural, fat-free gelatos, you can name your companies something like Natural Gelato.
Or if you are into electronics, you can call it something like Speedy Electronics or something in this light to denote what your business is like. Later on, with a service provider, you will be able to translate this mental imagery into a logo and identity design that also denotes the same element.
Think of Your Target Audience
Thinking of your target audience helps you to know whom you are catering. When you know the demographics, you will be able to create a name that reflects those aspects that your target audience is searching for in a brand.
Your brand shouldn’t have a product that caters to the masses and a brand name that is exquisite and seems like catering to a niche audience. It will confuse your audience and also mix the marketing objectives. Avoid this by drawing sync between your brand name and your target customers.
Your brand name is your identity. Hence, you should take ample time to arrive at it. And once you know what name your business brand would carry, you can arrange the logo design and other elements attached to it seamlessly.
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