Considering starting a newsletter but haven’t gotten around to it? Below are 6 Reasons Why it’s Never Too Late to Start Your Own Email Newsletter Today
There are times when your mind can play tricks on you. It isn’t the New Year yet, so you don’t feel like exercising. Because of the awkwardness associated with calling that person, you decide not to call.
Book author and speaker Mel Robbins is an advocate of the 5 second rule theory, which is:
If you have the instinct to act on a goal, you must physically move within 5 seconds or your brain will try to stop you.
Basically, it’s the moment you’re in a situation and you know exactly what you should do.
if you don’t act within 5 seconds you start to hesitate, or your mind will fill up with excuses.
It’s the same with starting an email newsletter; you haven’t acted on it yet or you’re questioning it in your mind, which is hindering you starting it.
It doesn’t matter whether you’ve been thinking about starting your own email newsletter for the last few weeks, months or even years; there is no time like the present.
Continue to read on and strengthen your thoughts about taking action and starting your own newsletter today!
Below are 6 Reasons Why it’s Never Too Late to Start Your Own Email Newsletter Today
Table of Contents
1. Start Gaining a Good ROI With Your Email Newsletter
The first point to mention is when done right, an Email newsletter can gain a good Return of interest (ROI) so it pays in the long run.
When writing and sending out your newsletter, never think it’s a waste of time as you’re contributing to the success of your business.
A typical return on investment (ROI) for email marketing is $42 for every $1 invested, according to the Data & Marketing Association.
Mehdi Hussen who is a digital marketing manager at Sales Handy says to “think about email marketing as a great investment of time.”
““It’s one of the best ways to reach your customers with relevant content and keep them up-to-date about your products or services. Just make sure to keep your emails entertaining and informative, and not too self-promotional,”
He also advises that you can start to see results rather quickly, and that it’s never too late to start a newsletter and get that ROI that will make a difference to your business.
2. The Quicker You Start, the Sooner You Will Get Results
When you procrastinate, you not only feel terrible, but you also feel disappointed in yourself. Additionally, it delays your ability to achieve your goals. The longer you delay starting your own email newsletter, the more you stand to lose.
As soon as you start writing and sending out your own email newsletter, you will feel a sense of accomplishment. This will motivate you improve and continue with your email newsletter.
Most people learn by doing, so, why delay? Jump on the learning process, train and let’s get moving forward with this email newsletter.
Just ask yourself “When am I actually going to start this email newsletter?” If you answer “at some point,” then it may as well be never.
Write down a deadline for setting it up this week and getting your first email newsletter out the following week. Sooner the better, leave it too long at you back procrastinating and you’ll end up never starting it.
In today’s modern world of technology anyone can start an email newsletter very easily and at no cost to yourself.
Our favourite resource for creating a newsletter is Substack it’s a really great service to use that lets you publish written and podcasts directly to your subscribers.
Once you have grown your audience there is an option to earn through subscriptions.
3. Opportunity to Make Customers Happy
It would be your priority to satisfy a customer who came into your shop. Online is also an option, and a newsletter is a convenient way to do this.
The opportunity to strengthen your relationship with customers comes at every interaction, whether it’s online or in person.
You’ve been putting off setting up your own email newsletter, but by sending out an email newsletter it’s an opportunity to make customers happy and provide instant value to the reader.
Providing value to your readers is vital to email newsletter open rates and its overall success.
Josh Brown SEO and Content Marketing Manager at Help Juice confirms:
“A newsletter needs to solve a problem, provide a service, and be entertaining at the same time. Subscribers are more likely to read your email newsletter if you do this. Get that first newsletter out there and consider what you can create or give your clients.”
Josh also added:
“It’s never too late to make a positive impression with your email newsletter. When you do you’ll be ahead of so many!”
4. Email Newsletters Build Positive Connections
Imagine your ideal customers and potential readers of your email newsletter and how they use the internet on a daily basis.
While social media can be a time-waster with endless scrolling about an array of topics, email newsletters are just you and them. They’re paying attention, because it’s the most effective medium for an immediate one-2-one connection.
Encourage reader feedback if you’re feeling nervous about your first email. Your subscribers won’t like feeling as if they are just being sold to, so ask them what kind of email they prefer.
It’s also a good idea while building a relationship with your email newsletter subscribers to encourage them to share the newsletter with other people who may be interested in subscribing.
This is a good method to expand your email newsletter subscriber base, also include a subscribe button or link at the end of the email newsletter so those people who are not subscribed and reading your email will have easy access to sign up for future newsletters.
5. Newsletter Consistency
If you’re starting to market through an email newsletter, you’ll more than likely be focused on the platform you are going to use?
But one aspect you may have overlooked is the email newsletters consistency.
Email newsletters are far more than a marketing tool, although a newsletter is great for marketing, sending out a consistent newsletter your readers will come to expect and look forward to receiving your emails and less likely to be considered spam.
Our tip is to aim to send out a regular email newsletter, and aim to send it out on the same day each week or month as this will improve the newsletters deliverability score.
This score is what every email sender has; this is then used by (ISP) Internet service providers to determine legitimate emails from the spam ones, a low score could mean your readers will never see your email newsletter at all.
As you’re new to the email newsletter game, it’s a good idea to get into a habit of validating your signups regularly as to avoid bad or invalid email addresses.
There are numerous email validation services available you can add to your email signup form to keep low-quality email addresses from signing up.
6. Email is here to Stay
Although investing in social media channels is well worth the effort, the reach of these social media websites varies.
In this day and age, you’ll see a lot of foul language being thrown around on social media, especially Facebook, this is why a lot of people have come off the platform for good, you will also see people randomly delete their Twitter accounts in a moment of madness or complain about Instagram’s engagement forcing them to go quite on the platform weeks and months on end.
But for someone to give up on email in today’s world is unheard of. Chances are there aren’t many people you know who don’t have an email address.
Because of the longevity that email offers the future is bright for starting an email newsletter.
Think about how you can start collecting email addresses for your email newsletter, perhaps offer a free e-book download on your website in exchange for their email address.
Investing time and effort into an email newsletter is a long-term investment that will continue to be an effective marketing tool for years to come.
It’s never too late to invest your time and effort into starting an email newsletter, stop thinking about it and start doing it today.